Tommy Bahama


PIER PADDLE

Event ProductionExperientialSpaces


Many of paddle boarding’s top racers brave powerful surf to compete at the annual Santa Monica Pier Paddleboard Races and Ocean Festival presented by Tommy Bahama. While racers faced waves as big as 10-feet, thousands of spectators on the pier enjoyed relaxing in the Tommy Bahama Lounge and Rum Bar.

The onsite pop up retail featured limited edition event clothing along with a hand picked selection of Tommy Bahama beach wear, while the Rum Bar served signature Mai Tai’s.

NRG worked with Tommy Bahama on design, staffing, set-up and activation for the event.