Tommy Bahama

#Coconut Thunder

Event ProductionExperiential

To build buzz around the 2016 Santa Monica Pier Paddle, Tommy Bahama took to the road in Southern California to spread the word – and a little love! Unmistakably Tommy Bahama, the brightly branded Ice Cream truck was a huge hit wherever it went.

NRG produced all aspects of the mobile tour that culminated in a larger presence and experiential footprint at the Santa Monica Pier Paddle.