The North Face

Mountain Athletics

Event ProductionExperiential

The North Face hired NRG to help develop a goal-based, social fitness program for outdoor enthusiasts to be able to train together, and work towards reaching their individual goals.

NRG worked with The North Face to develop the performance standards, identify trainers and implement the program in five cities – Boston, Chicago, New York, San Francisco, and Washington DC.

Mountain Athletics training events happen bi-weekly and are coordinated and supported centrally by NRG.

In 2015 the program had over 4,000 participants and the crews continue to grow.