Red Bull


Futbol de Calle

Event ProductionExperiential


NRG was tasked by the RedBull team to scout and identify a talent pool and consult on the development and production of a groundbreaking freestyle soccer “battle” event called Futbol De Calle.

NRG planned and executed an awareness campaign and managed a network of soccer scouts in New York to identify the freestyle soccer players and secure their participation through established relationships, and effective communication with a very “underground” market group.

As a result we identified over 100 freestyle soccer players, held 3 tryout events, that led to the development and production of a first of its kind freestyle soccer event: Futbol De Calle, an event that introduced the world to freestyle soccer-Red Bull style.