The Beautiful Revolution
Viva A Revolucão Bonita — The Beautiful Revolution. Pelé Sports needed a new visual language that would not only bring Pelé and his identity to a 21st century market, but also show off the rich heritage that the player represents.
Pelé hails from a time of great revolution across South America. The 1950’s were a key time and the emergence of Brazil as a force to be reckoned with in world football was exciting. Pelé led the way, playing beautiful football which inspired generations of Brazilians who embraced the beautiful approach. This campaign is the representation of those truths.