Motel No Tell
Nike had the goal of blowing the doors off any experiential program that had ever been done before in the action sports market and tasked NRG with the challenge. The Motel No Tell delivered product driven content and connected with the core audience through community based programming.
It was designed to become an instant classic, staffed with local surfers to ensure it had the local vibe and familiarity required in such a tight knit community.
16 rooms and the central courtyard were completely remodeled.
Programming included movie screenings, artist appearances, gallery shows, workshops, yoga classes, product launches, and athlete parties.