NBA 2K16

Road To The Finals

Event ProductionExperientialSpaces

This was the inaugural E-gaming event for NBA2K. NRG designed and created the brand installation in addition to providing event production and creative services.

Teams from around the USA and Canada competed in a knockout tournament that culminated with a live final event in front of a live select audience in Los Angeles CA.

The venue in the Arts District of Downtown Los Angeles was an abandoned warehouse…a fitting location for a throw down for $250K in prize money and a place in NBA2K history.

The game was streamed live on and also filmed for a one-hour nationally syndicated television show.