Event ProductionExperiential

2K Games and GameStop collaborated to create midnight launches of the much anticipated NBA2K15 in New York, Los Angeles, and San Francisco.

NBA2K15 was front and center, taking over store fronts for the week counting down to the event, and the action increased in the hours leading up to the game release.

With DJ’s spinning tracks from the game and MC’s working the crowd, attendees were able to trial the game, get a custom NBA2K15 cover printed, and get an autograph from NBA athletes onsite that included Mitch Richmond, Baron Davis, and Knicks guard Tim Hardaway Jr.