La Brea Bakery

Breaking Bread Tour

Event ProductionExperiential

NRG was tasked to produce and manage a mobile marketing tour for La Brea Bakery.

The objectives were to build a custom food truck and take it on the road to visit eight markets within eight weeks.
The tour visited Los Angeles, San Francisco, Seattle, Charlotte, Washington DC, New York, Philadelphia, and Boston with 25 activations.

Over 21,000 samples were distributed to consumers during activations at retail locations, sponsored events, and through guerrilla sampling.