Worlds Strongest Man

DesignEvent Production

Thirty two of the worlds most accomplished strength athletes gathered in Botswana in August to participate in the 2016 Commerce Worlds Strongest Man Competition.

Filmed over the course of six days, there were 16 different events – from lifting cars to pulling planes and all in front of a very enthusiastic home crowd. Botswana provided an amazing setting for a truly amazing competition.

NRG partnered with IMG Original Content to provide brand development, set design, logistics, transportation, set up, staffing and support for the event.

The Worlds Strongest Man will air in the USA on CBS and CBS Sports later in the fall.

Janashia on tarmac for brand activation event